Blar i forfatter "Skallerud, Kåre"

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    • Attitudes and intentional reactions towards mariculture development - local residents' perspective 

      Armbrecht, John; Skallerud, Kåre (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-03-22)
      Aquaculture (i.e., farming of aquatic organisms, including fish, molluscs, crustaceans, and aquatic plants) is playing an increasingly important role in the global food supply. The contribution of aquaculture to total fish production has risen steadily, reaching 44% in 2014 (Moffitt and Cajas-Cano, 2014). The future growth of aquaculture is expected to help accomplish the Sustainable Development ...

    • Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury 

      Olsen, Svein Ottar; Skallerud, Kåre; Heide, Morten (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-10-17)
      This study extends the understanding of the relationship between consumer motivation, involvement and evaluation of traditional food products (TFP). One important research issue was to explore whether consumers' perceived uniqueness could be one important quality or value that theoretically and empirically could differentiate TFP from ordinary, usual and “everyday” traditional food. A central location ...

    • Hva forklarer sjømatforbruk i Iran? 

      Ardebili, Aida Tabarroky; Skallerud, Kåre; Rickertsen, Kyrre; Zamandaraeh, Zara (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-02-26)
      Formålet med artikkelen er å kartlegge iranske forbrukeres holdninger til sjømat, deres kjøpsatferd og betalingsvillighet for sjømat. Dette gjøres gjennom to surveyundersøkelser av konsumenter i Teheran. Oppdrettet iransk regnbueørret spises mye, og smak er viktig. Norsk laks oppfattes som god i smak, ernæringsrik og bekvemmelig. Dette kan brukes i markedsføringen av laks, som imidlertid oppfattes ...

    • Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness 

      Skallerud, Kåre; Armbrecht, John; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-01-18)
      The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from ...

    • Preference for local food as a matter of helping behaviour: Insights from Norway 

      Skallerud, Kåre; Wien, Anders Hauge (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-03-02)
      Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed ...

    • A segmentation of fish consumers based on quantity and type of fish: Insights from the Swedish market 

      Armbrecht, John; Lundberg, Erik; Skallerud, Kåre (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-10-06)
      The primary objective of this study is to elucidate the underlying factors contributing to the observed differences in fish consumption patterns. To accomplish this, a segmentation analysis was conducted on a representative sample of 2207 individuals from Sweden based on the dual dimensions of both the volume and variety of fish ingested. By scrutinizing these facets, the aim is to gain deeper ...

    • A segmentation of residents' attitudes towards mariculture development in Sweden 

      Skallerud, Kåre; Armbrecht, John (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-01-30)
      The farming of aquatic organisms, including fish, molluscs, crustaceans, and aquatic plants, is regarded as a promising strategy for local development (Cai et al., 2010; Cai et al., 2006; Costa-Pierce, 2016). Fresh water aquaculture is the dominant form of fish farming in Asia and is the largest component of China's aquaculture production (FAO, 2014). Mariculture, or marine aquaculture, has expanded ...

    • A systematic review of the trade show marketing literature: 1980–2014 

      Tafesse, Wondwesen; Skallerud, Kåre (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-11-23)
      The trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body of research has not been subject to a systematic literature review. Accordingly, the purpose of this article is to provide a systematic review of the trade show marketing literature with the aim of delineating its current state, trends, gaps ...

    • Who are the future seaweed consumers in a Western society? Insights from Australia 

      Birch, Dawn; Skallerud, Kåre; Paul, Nicholas A. (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-09-09)
      <i>Purpose</i>: The purpose of this paper is to profile the consumers who are likely to eat seaweed products in Australia.<p> <p><i>Design/methodology/approach</i>: The study was conducted as an online survey among 521 Australian consumers. Binary logistic regression modelling was used to profile the consumers.<p> <p><i>Findings</i>: The paper identifies education, familiarity, food ...

    • Who Eats Seaweed? An Australian Perspective 

      Birch, Dawn; Skallerud, Kåre; Paul, Nicholas (Journal article; Tidsskriftartikkel, 2018-12-14)
      Current seaweed consumption and attitudes and preferences toward seaweed food products in a Western society are investigated to inform the seaweed industry regarding product development and marketing strategies. A national survey of 521 Australian consumers was conducted. About 75% of respondents had eaten seaweed; however, only 37% had consumed seaweed regularly over the past 12 months. Key drivers ...